New: Self-serve — live in minutes

Add a lending department to your SaaS.

Embed CapitalFlow in two lines of code. Your capital arm, live, inside your product — you unlock a new revenue line, kill churn, and ship today. No fintech stack required.

Why SaaS Companies Embed CapitalFlow

A capital arm is the highest-leverage feature you can ship this quarter.

A new revenue line

Earn a recurring revenue share on every funded deal that originates from your platform. High margin, zero risk.

Churn protection

Customers leave because they can't get capital. CapitalFlow solves that — they stay, you keep the MRR.

Zero lift to install

Two lines of code, no fintech stack, no compliance build-out, no lender contracts. Live in under 48 hours.

Stickier product

Capital is the #1 unmet need for SMBs. Become the platform that solved it — and watch your retention curve flatten.

Illustrative workflows

How SaaS teams embed capital — example scenarios.

Illustrative: a vertical SaaS embeds the apply form and tracks submissions in the partner dashboard.

Example platform workflow (not a customer quote)

Illustrative: operators use embedded capital to reduce churn when customers need funding after onboarding.

Example retention workflow (not a customer quote)

Illustrative: teams skip building a lending stack and go live with a marketplace link plus embed snippet.

Example go-live workflow (not a customer quote)

Set Up Your Account

Create your CapitalFlow account in 3 quick steps.

Watch the right-hand panel update as you go — that's exactly what your customers will see.

Step 1 of 3

Tell us who you are.

We'll pre-fill signup — confirmation emails are not sent from this wizard yet.

What Lands In Your Inbox

A custom install file — ready to copy & paste.

your-company-capitalflow-install.md

# Your Company × CapitalFlow — Install

Slug: your-company.capitalflow.app
Plan: Pro (white-label)

## 1. Drop this in your <head>

<script src="https://embed.capitalflow.app/v1/your-company.js" async defer></script>

## 2. Render the portal anywhere

<div id="capitalflow-capital" data-account="your-company"></div>

## 3. Done.

Your customers can now apply for capital without ever leaving your product.
  1. 1

    Create your account

    Sign up and open Embed → Setup to configure your marketplace slug and snippet.

  2. 2

    Marketplace link

    Share your live apply form at /marketplace/your-slug on this app host (custom domains are on the roadmap). marketplace/your-slug

  3. 3

    Book a walkthrough

    Want help on a call? Book a demo and we'll walk through embed setup with your team.

Book a Demo →

Get Started

Your lending department is already built.

The revenue was always in your relationships — your clients, your users, your audience. CapitalFlow gives you the infrastructure to capture it. Under your brand. On autopilot. Starting today.

No lending license required · White-label from day one · Cancel anytime